Above 40 — Our Story
Some of the Best Skincare in the World Starts in a Lab. Ours Started With a Question.
Why were Indian skin tones — with their unique melanin composition, their daily battle against relentless sun, suffocating humidity, and thick city pollution — still being served decades-old, one-size-fits-all formulations, while the rest of the world had already moved on to retinol, glutathione, peptides, and barrier-repair science?
Why was "premium skincare" always a euphemism for "imported, overpriced, and not made for you"?
Above 40 was born from that frustration. Founded by a skincare enthusiast and formulation expert with a deep, borderline-obsessive passion for Korean beauty science, Above 40 exists to close that gap — bringing the same effective, science-backed, K-beauty-inspired actives that transformed skincare globally, directly to Indian skin. No compromises. No dilution. No apologies.
We didn't want to build just another bottle on a shelf. We wanted to build the skincare brand we couldn't find — one that respected Indian skin enough to actually formulate for it.
Where It All Began
Every great skincare brand starts with someone standing in front of a mirror, frustrated.
For us, it was watching people around us — mothers, sisters, friends, colleagues — spend on serums and creams that promised the world and delivered dullness. Formulas built for European or East Asian skin, repackaged with a local sticker and sold at a markup, with zero thought given to how Indian skin actually behaves: how it pigments, how it scars, how it reacts to eight months of sun a year, how pollution clogs pores in ways a Seoul or Paris lab never had to account for.
So we went back to first principles. We studied what made Korean beauty science genuinely revolutionary — not the 10-step routines or the marketing, but the ingredient philosophy: potent actives, layered thoughtfully, formulated for visible results without irritation. Then we rebuilt that philosophy from the ground up, for Indian skin, in Indian conditions, at a price that didn't require justifying the expense every time you opened the bottle.
That's Above 40. Not a Korean brand wearing an Indian label. Not an Indian brand pretending to be Korean. A brand built at the intersection — where global formulation science meets the real, lived, daily needs of Indian skin.
What We Believe
We believe premium skincare shouldn't mean confusing ten-step routines, unpronounceable ingredient lists, or import price tags that make you flinch at checkout. It should mean ingredients that are proven, formulations that are thoughtful, and results you can actually see in the mirror — not just read about in a product description.
Every product in the Above 40 range is built around active ingredients like retinol, glutathione, niacinamide, hyaluronic acid, and peptides — chosen not because they're trending on social media this month, but because decades of dermatological research back what they do. We don't chase ingredient fads. We chase what works.
And just as importantly — we believe in what we leave out. Every formula is developed without harsh chemicals like parabens, sulfates, or artificial fragrances, so what you're putting on your skin every day is as gentle as it is effective. Skin over 40 doesn't need aggression. It needs intelligence.
This is holistic skincare, designed specifically for the way skin changes over time — its shifting hydration needs, its slower renewal cycle, its need for rejuvenation, not just maintenance.
The Science We Stand Behind
We're not interested in skincare theatre. Every Above 40 formula is dermatologically tested, and every active ingredient earns its place in the bottle through evidence, not hype.
- Retinol — the single most clinically studied anti-ageing ingredient in the world, working overnight to smooth fine lines, refine texture, and support collagen renewal.
- Glutathione — a powerful antioxidant that helps brighten skin tone and fight the oxidative stress caused by pollution and sun exposure.
- Niacinamide — for even tone, minimized pores, and a stronger skin barrier.
- Hyaluronic Acid — because ageing skin loses moisture faster than it can replace it, and hydration is non-negotiable.
- Peptides & Collagen-support complexes — to help skin hold on to the firmness and bounce that time tries to take away.
- Kakadu Plum, Rice Water & botanical actives — bringing natural, antioxidant-rich ingredients into every formula alongside our clinical actives, because effective skincare doesn't have to mean synthetic-only.
Every product is manufactured in authorized facilities, following applicable quality and safety standards — because trust isn't a tagline to us, it's a manufacturing commitment.
Trusted by 50,000+ and Counting
We're proud to have earned the trust of over 50,000 happy customers across India — and the numbers behind that trust speak louder than anything we could write ourselves.
- Our Retinol Night Cream — a lightweight gel-cream powered by retinol and collagen — has been reviewed by over 2,300 customers.
- Our Glow Face Wash, our Korean-inspired brightening cleanser with glutathione, has earned love from over 1,000 verified customers.
- Our Morning Glow Serum, super-charged with a 6-peptide cocktail, Kakadu plum, and rice water, has become a daily ritual for hundreds of customers seeking visible morning radiance.
- Our Tinted Sunscreen SPF 50 PA++++, formulated with niacinamide and hyaluronic acid, has protected and glowed-up over 1,000 faces across the country.
These aren't vanity numbers we chase for a homepage banner. They're proof that when real formulation meets real intention, results follow — and people come back, tell their friends, and leave a review not because we asked twice, but because their skin actually changed.
Made for Indian Skin. Built to Last.
Above 40 is more than a brand — it's a commitment. A commitment to clean, effective, honestly-formulated skincare that respects the complexity of Indian skin, the reality of Indian weather, and the intelligence of the people who care for both.
We're not here to sell you a 12-step ritual you'll abandon in three weeks. We're here to build the two or three products that actually earn a permanent spot on your bathroom shelf — the ones you reach for without thinking, because they've quietly, consistently worked.
Skin over 40 has already lived a life. It's earned a little extra care, not a lecture about "reversing time." We built Above 40 not to fight your skin's story, but to help it age on your terms — firmer, brighter, calmer, and unmistakably yours.
Your skin deserves formulations that were actually built for it. We built Above 40 to give it exactly that.
